However, because of the great potential to manipulate this meta element, it is now left out of Google’s ranking factors. The keyword tag used to be one of the most essential SEO meta tags, as primitive search engines used this as the central feature for search result rankings. HTML pages that contain the appropriate search terms in the keyword meta tag are given preference. By entering information in this way, the search program will show the internet user HTML webpages with keywords corresponding to their search. With keyword tags, website operators can define keywords for a search program. The following shows an example of a meta description: This attribute is of clear value to the user, who can ascertain at a glance whether the webpage is appropriate, and this has a positive impact on the click-through rate. Google’s guidelines also dictate that website operators should ascertain that each web page has a unique description with precise information about the page content. The meta description tag is aimed first and foremost at internet users and should therefore provide a succinct summary of the page content. Any text after this point is cut off and an incomplete description will appear in the search results. However, it is important for website owners to remember to limit the description to 160 characters (including spaces). Due to its significant influence on web users’ click behavior, the description is one of the most important HTML meta tags for search engine optimization. Since search engines present this meta tag as a snippet in the SERPs, careful editing is absolutely imperative for any content that’s displayed here.
The description, also known as the meta description, offers room for a brief summary of the page content. An example web page title would take this form: It is also recommended to place a main keyword in the respective page’s title tag. With regard to on page optimization, it is vital to ensure that the title does not exceed the maximum length of 55 characters. It therefore has a decisive influence on the clicking behavior of search engine users.Īccording to Google, the title is just one of around 200 factors considered in the calculation of the organic results rankings.
Additionally, the title tag is used by all the biggest search engines as a header on the search engine results pages (SERPs).
Read by web browsers, the title appears as a default name when setting a bookmark, in the title bar of a tab or window and in the web browser’s search history. As a mandatory element in the HTML head, the title is generally placed before any further meta tags.
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Update: On Twitter, Bosworth said that “retiring was too strong a term” and that he would revise his Facebook post as the Oculus brand “will still be a big part of our software portfolio for developer tools and things like Oculus Studios.Strictly speaking, the title is an independent HTML tag rather than a meta element, but due to its interaction with user agents, it is often associated with metadata. We don’t have any other details, but plans for a Horizon-branded profile may tie-in with the news that Facebook is working on “more options” for logging in on Quest without a Facebook account, shifting away from the mandatory requirement implemented last year.īosworth acknowledged the forthcoming Quest login changes in his post and said it is one of their “highest priority areas of work internally.” This is the first mention of a new profile type, a ‘Horizon Profile’. Soon you’ll see us shift from Oculus to Horizon Home, Horizon Venues, Horizon Friends, and Horizon Profile. You’ve seen this already with Horizon Workrooms and Horizon Worlds. We’ll also expand Meta Horizon as the brand that will encompass all of our first-party immersive social experiences. First-party social experiences will also shift away from the Oculus brand: